Founded by canine behaviour specialist Justin Jordan, Jordan Dog Training has spent more than 35 years helping Australian families raise calm, confident and well-mannered dogs.
Today, the business operates across approximately 35 locations around Brisbane, offering Puppy School, Lifetime Obedience, trick courses and private behavioural consultations. With continued growth came increasingly complex booking and administration requirements. They needed a system that could scale alongside the business without adding more work for the team.
Managing our bookings was becoming one of the biggest operational challenges in the business.
By the time Jordan Dog Training approached me, they were already operating across around 35 locations, delivering Puppy School, Lifetime Obedience, trick courses and private behavioural consultations.
Every service had different pricing, course lengths, trainers, locations and scheduling requirements. Clients needed to browse courses months in advance, while the administration team needed quick access to bookings, trainers, client records and dog information.
It was clear that the chosen booking process needed to scale without creating more administration.
It wasn't just about having an online booking form. We needed a booking system that could support a complex and growing business while remaining incredibly simple and intuitive for our clients.
Rather than replacing everything with a fully custom platform, the goal was to build on a proven booking system while extending it to fit the way Jordan Dog Training operated in practice.
That meant combining the strengths of Acuity Scheduling with custom-built tools that gave the team access to the business information they needed but couldn't easily see within Acuity itself.
Before discussing software, we spent time understanding how the business worked. We looked at how the courses were structured, whether trainers managed their own schedule (or not), how locations operated, and how the administration team managed bookings behind the scenes.
As owner Justin Jordan recalls:
I never felt like I was being sold software. I felt like I was working with someone who genuinely wanted to solve our problem properly. Working with you was an easy decision because you genuinely wanted to understand our business before offering a solution.
Instead of forcing the business to adapt to an off-the-shelf platform, we used Acuity as the foundation and developed custom extensions that supported the parts of the business that off-the-shelf software couldn't cope with. Those additions gave the team access to the aggregate information they relied on every day while keeping the client booking experience simple and intuitive.
You didn't try to make us change the way we worked to fit a standard booking system. Instead, you took the time to understand how Jordan Dog Training actually operates and designed a solution around our business.
Along the way we also worked closely with their website team to ensure everything integrated smoothly. And The relationship didn't finish once the system launched. As Jordan Dog Training expanded into new locations and introduced new services, the system continued evolving alongside the business.
From our perspective, the whole process was smooth, professional and surprisingly stress free. Even years later, you're still only a phone call or email away whenever we're introducing a new service, expanding into new locations or simply wanting to bounce around an idea.
The booking system has genuinely transformed the way we operate.
The impact was immediate. Administrative tasks that previously consumed hours every week became automated, allowing the team to spend more time supporting clients instead of managing paperwork.
Clients can now browse upcoming courses across every location, compare dates months in advance and complete bookings through a straightforward process that captures everything the business needs to know about both the client and their dog.
Behind the scenes, the system has become central to the day-to-day operation of the business. The team can now:
Most importantly, the entire process is fully automated and incredibly reliable. It has removed an enormous amount of manual administration, significantly reduced the chance of errors and given us complete confidence in the way we manage bookings. After more than 35 years in business, I've learned that the right systems don't just save you time. They remove stress, improve your clients' experience and give you the confidence to keep growing.
The system has now successfully managed tens of thousands of bookings, while supporting continual business growth, additional trainers, new locations and expanded services.
We've never outgrown the system. It has simply grown with us.
Looking back, Justin sees the project as far more than implementing a booking platform.
You didn't just deliver a booking system, you created a solution that continues to support our business years later. It has saved us countless hours, improved the experience for our clients, made life easier for our team and provided a platform that continues to grow alongside us. If I had to make the same decision again today, I wouldn't hesitate for a second. I'd choose to work with you again.
